Lavanda Florantina Primary Author mixed material bibliography Jakarta LSPR 2025 en English

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This study explores how Fez Kinara, a Middle Eastern Indian restaurant in South Jakarta, builds its brand awareness through practical and creative Marketing Public Relations (MPR) strategies. Using a qualitative method, the research draws insights from interviews with the restaurant’s General Manager, Head Chef, and several customers. The findings show that Fez Kinara relies heavily on digital platforms like Instagram to share promotional content, behind the scenes moments, and cultural storytelling that brings their brand to life. The Head Chef plays a unique role not just in the kitchen but also a visible brand figure, helping create emotional connections with the audience. Influencer collaborations and visual branding have also proven effective in attracting new customers and building curiosity. However, the restaurant has not yet fully explored formal media engagement or community based initiatives like CSR programs, which could further strengthen public trust and loyalty. Overall, Fez Kinara’s success lies in its ability to blend emotion, culture, and consistency in communication. The study recommends forming a dedicated PR team, increasing collaboration with media, starting community programs, and keeping a steady digital presence to support long term brand growth. Key words : Marketing Public Relations, Brand Awareness, Restaurant Promotion, Fez-Kinara. Public Relations & Digital Communication 2025 Skripsi-Kualitatif Bertha Yunita Permatasari, M.Si. Lavanda Florantina NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PRDC.086.25 S103092SP Hanya Tersedia Softcopy S1.PRDC.086.25 sampul_skripsi.jpeg.jpeg 9973 2026-01-06 10:13:30 2026-01-07 11:51:13 machine generated